Bandwagon Join the crowd: This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
In the commercial we see how burger King says we make our burgers the way you want it so join the winning side and pick us, which is a clear example of bandwagon
Ad Hominem
- A Latin phrase which has come to mean attacking your opponent, as opposed to attacking their arguments.
- In the commercial we see how Burger king says Mc Donalds doesn't make your burger your way but their way and they grill it your way the way you want it.
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